Note: This transcript has not yet been proofread and edited. Apologies for the mistakes in Descript not picking up my voice correctly – I am currently too occupied to finalize the transcript.
Welcome to episode 20 of the Virtual Summit Mastery podcast, today is a little bit a different one. I want to talk about marketing activities related to virtual summits.
So it’s not about how to run a summit specifically, but what is going on? In the launch of the summit. What do you do after the summit ended? How do you keep people engaged for your virtual event? How do you market to them? How do you create all that content that supports a virtual event? This is what we’re going to dive into today.
And I want to highlight the tool that I use for this and this episode because it is a game-changer. It’s called jarvis.ai. And I would show you and explain to you how I use this in this podcast episode.
So essentially what I love about Jarvis is, first of all, don’t go crazy. I’m not saying AI is at that level where you can copy and paste content. That’s just not the case. So in most situations, any AI tool, Jarvis AI included is fantastic for creating ideas. It’s fantastic for getting started for overcoming that white page that you can be staring at when you’re writing a blog post, or when you know that you should post something on social media about your event, but you don’t know what to post.
Essentially, you’re running out of ideas. That is when job is AI can help. And it also helps you in writing the content, but in most of the cases you will find it is not at that level yet. Whether you can just copy and paste all of the contents, will it get. Probably I think it will, but over time, we’ll see improvements.
I’ve been an early adopter in Jarvis. I’ve been using it since they launched the beta in January 20, 21. Very, very, very determined team. I love what they program Moses, Austin. This team are doing Chris Hala and all the others. Amazing what they’ve added to the tool so far. I would say it has a learning curve and you have to set your expectations straight with, within, with any AI tool.
Be it a written content. Be it video content. You can have video enhancements with AI tool. You can have a graphic enhancements with AI. They are not at that level yet where you can just run with it. But if you piece the functions together, well, they are very, very powerful. And that is what I want to walk you through in this podcast.
Because essentially what Jarvis allows you to do is it comes with a set of templates and recipes and you piece them together. For example, right now I’m looking at their social media templates and they have, at the time of this recording, they have seven templates that are designed specifically for social media.
But then of course, you can go crazy with this and you can use templates and other ways that they want an essentially what a template is, is you feed a certain input into the tool. For example, there’s one template I’m looking at right now. It’s called engaging questions. The description says, ask your audience creative questions to increase engagement.
We’re just perfect. If you want to build a Facebook group or LinkedIn group or a discord server or whatever, and you want to have a community forming around your summit, you want to have people feel that they are a part of the conversation happening at your event. Obviously one way to do this is by asking engaging questions.
So if you hear me type right now,
I have just fed Jarvis with two inputs. It gives me the total. So what should the question be about? It gives me the audience and it gives me the tone of voice. And I’m leaving tone of voice out for now as the topic I’ve said, email marketing, because list building school three is just around the corner.
It’s launching in January. And I want to have questions about email marketing. Preparation and the launch. So that makes sense. The audience is website owners. I could also say it is entrepreneurs, small business owners, coaches, and consultants. That’s something that you can play around with. And now when I hit create AI output and I’ve said it to create five outputs, because I’m on an unlimited plan, I can create as many content as.
And essentially, let me read some, some of the results that I’ve gotten right now. Question number one. What’s the best way to do email marketing on a budget. I can just run with it. I can post it in my Facebook group. I can post that on Twitter. Actually. Let me do this on Twitter right now. Essentially.
This is a fantastic way to create content very easily. I didn’t plan this, but if you’re watching the video, you’ll see me typing on the phone right now. And I just copy and paste the content. What’s the best way to do email marketing on a budget tweeted. So now I’ve created this podcast episode on Jarvis helped me to even tweet out at the, during the recording of this podcast.
I think the power of AI tools, you don’t need to overthink this. You don’t need to overcomplicate this. What’s the best way to do even marketing on a budget is a great way. It’s a great question to ask people, if you are running a summit on email marketing and just no way around this second question, what strategies can you use for increasing your opening?
Third question. Is it possible to stand out from other marketers on an email list? There will be something that I would rephrase probably. And I would ask something like, how can your emails stand out from the emails other marketers said, but then again, Jarvis served his purpose here. The purpose is not to give me 50 questions that I can run with.
The purpose was to get my thought process going and then help me come up with questions that are relevant to the audience. And to give you a full context. I have five outputs right now in each of these outputs content includes at least four to five questions. So I have a total of 25 questions that I’m looking at right now.
That’s those are 25 ideas within five minutes. I can have. Maybe not 25, but it’s realistic to have 10 of those questions go into my group. So that’s 10 days of content. If I post once a day in the group, if I post three times a day in the, in the group that is still three days of content that I’ve written in five minutes, that is the power of Jarvis for social media.
That is why I’m glad to pay $119. ’cause. I just love how it sparks the creative juices, how it gets my creative flow going in terms of creating content for social media. There’s also another feature that I want to show you, or that I want to explain to you. And that is the frameworks. So Jarvis has four different copywriting frameworks, like the.
What they say, the oldest marketing framework in the world, Aida attention, interest, desire, action. Then they have the problem agitate solution framework. They can help you turn features into benefits, which is something we all struggle with. And then they have this before and after framework. So when you’re writing copy for your email now for your emails, when you’re writing copy for your website, even.
You can implement those frameworks very, very easily. And sometimes what we have to do is we have to take the step back and we have to, to reassess if we are actually following the streamers, because for me, at least when I write email copy, or when I write copy for my landing pages, I go into convert kit, for example, for emails and I just start writing.
And then at some point I asked myself, like, did I get off track with that email? Um, I’m about to write the email you sent us for this week after recording this podcast episode. And I will for sure have to rewrite that email at least once, because at some point I’m just getting too carried away and I’m I’m too in the moment.
But essentially when I go to the feature and benefit feature template in Jarvis right now, what that allows me to do is say I have in that email, I have three features of what I wanted to talk about. For example, when I promote my, this podcast episode in my email newsletter, I would say that the features of this podcast episode would be understand how Jarvis AI helps you create social media content.
I would have another feature of having the right expectations when using AI tools. And then the third feature would be how young uses AI in daily business, daily content creation. Those are features those aren’t benefits. So Java’s could help me turn those into benefits. I won’t type this right now because it will be too loud to typing, but I’ve used this over and over and over again, the same for email subject lines, because obviously list-building school does email marketing.
So I’m focusing on email marketing most of the time, but essentially what Java is can also help you with is when your open rates on your emails are. It might be that your subject lines aren’t compelling enough, you should definitely, always, always, always, always be testing your subject lines and Java’s lets you do that.
Java sets, you do that very easily for every newsletter that I write. For example, in the latest podcast episode, I’m looking at the email subject lines template right here in Jarvis. In the latest podcast episode, I wanted to promote how to get the first sponsor for your virtual summit. Or how to deal with sponsors.
And it was a blog post as well. And in that email, I just copied and pasted a few paragraphs from the content that I’ve already created. Then it says the, the second input I can give into Jarvis for this is the company name or the product name, which is virtual summit mastery. Of course. What is your email about is the content I’ve already created in the podcast.
So it will be the transcript parts of the transcript, or will be parts of a blog post, something like that. And then for tone of voice, I was funny, you know, I had Joe Rogan as tone of voice and the email subject line that I used. You can see this in the last email actually is how you can totally get a sponsor for you, which was.
That was the email subject line that Jarvis came up with. You can totally get a sponsor for your virtual summit. And that subject line got 30% open rate. It’s the best open rate I have had in years. With, oh, I not, not in years, but in month, realistically. And part of that was due to one of my active campaign.
IP addresses was blacklisted, so that definitely heard open rates, but then after moving to ConvertKit and my open rates got up to 20%, roughly, and now this got 30%. So I’m, I’m coming back to where that email list is getting more responsive. And that is obviously a fantastic thing to see. And we can debate on how accurate open rates are in the first place with all the iOS updates and all the other stuff going on, but you get the point.
I would never have written, you can totally get a sponsor for your virtual summit as an email subject. And dead for me. It’s the entire point. I am hosting the two summits for a living. I’m not a professional copywriter. I know. Good copy when I see it. But coming up with that is very, very hard for me. And some, sometimes it’s easy.
Sometimes it’s hard. It depends on how I’m feeling and how the day is going and so on. But I’m not a copywriter. I’m not an email marketer. I am a business owner who holds switch as somebody who understands the importance of email marketing, of course, and who knows. I’m dead. Email is probably still the best way to make money online.
And that is why I rely on AI to get ideas for good email, open rates, and also for call to actions and for features and benefits and so on to put into emails. And this is the entire point of Jarvis. I hope this came across by now. I’m not saying Jarvis as the only tool that you should try or use, or Jarvis is the best tool for AI.
I’m not saying that you need AI to create good content in the first place. I’m just saying that Jarvis AI. Is helping me save a ton of time every single week. And it’s helping me create Twitter content. It is helping me create email content is helping my VA with transcripts, with simplifying stuff that I say in podcast episodes, and then simplifying it in written form.
And one thing that I also want to highlight before we wrap up this episode, which I I’m sorry, I don’t want to see, I don’t want to come across as this being a pitch Fest for. Please, please do not understand this as being a Pitchfest for Jarvis. There are tons of AI torts, and they’re probably, they’re probably good.
The only reason for me to showcase Java’s in this podcast episode and to showcase the power of AI is it works. If you have the expectation that it is not giving you a copy and paste ready content, but it gives you a starting point for creating better content than you would have created on your. That is the entire point of this podcast episode to not see Java’s AI or any other tool as the ultimate solution for your content creation problems, because it’s not.
And chances are in the first two weeks, he will be quite frustrated with Jarvis because it has a learning curve and you have to understand what to feed into it, to get the output that you want. But then. Once you get the hang out of it once you know how to use it, to create ideas for your content, how to map out a content strategy for the next month and know exactly what blog posts to write in the next few weeks.
What Emmanuel set us to ride? What topics you want to talk about? That is how job has excelled. And then the last thing I want to talk about is their recipes feature, which essentially shows you how to compile full block polls or for Facebook ads, with jobbers by matching templates that they have. So these individual snippets I’ve talked about asking questions, features to benefits, frameworks, headlines, and so on.
Piecing those together to create a full blog post, for example. If I were to create a blog post outline, I’m not saying that this gives me a full blog post, but it gives me a baseline structure that I can then rewrite and expand on with my human understanding of, of the topic of virtual summits or digital marketing or whatever I want to write about.
So the first step is have Jarvis write a brief for, let’s say, email marketing. Then you have him write blog posts, title idea. From those ideas. Jarvis can write an introduction, can write a blog, post outline, and then it takes these individual outline items. Say, it says the topic is email marketing. The Jarvis comes up with a block title of how to make email marketing work for you.
The Ryzen and introduction. This article is about understanding why email marketing works and how to make it work for you and your business, so that you’re not wasting your time and that you get positive ROI from your email marketing efforts. And then in the blog post outline, Java says how to build an engaged list, how to nurture subscribers when they sign up to your list and how to ethically ethically sell via.
Just as, as an aside item coming out up with this right now, but essentially Jarvis can create all of this himself and then write about each of those outline points. So he can write about how to build an engaged email list. He can write about how to nurture subscribers, how to build a relationship with them.
And then he can also write about how to sell via email and then maybe. Very likely in fact, Jarvis comes up with other ideas as well that I wouldn’t have thought about when I was writing this book was out and then came up with this outline. This is the power of Jarvis. It’s not that. You don’t have to write yourself anymore.
It’s not that you don’t have to think anymore. In fact, I would urge you to very, very carefully think about Jarvis because sometimes it enters phone numbers, it enters names, it enter stories and email addresses and addresses and so on that you can and should replace with real data with real content. I don’t expect to take, to make, have AI do all the work for you.
That’s not going to happen. What happens is that AI becomes a tool for creating new angles on content for having new ideas, having new thought processes for better rephrasing or simplifying your content. That is the power of Jarvis. And I hope this. Not at all remedy podcast episode, I tried to get off this scripted podcast structure a little bit more and become a little bit more going with the flow essentially.
And what I wanted want you to get out of this podcast episode is that you get to pick your own tools. Just if somebody says AI doesn’t work. It just doesn’t work for them. It doesn’t mean that it doesn’t work for you. Maybe it can help you save some time. Maybe it can help you create more content more consistently around your summit.
And especially as a summit host each session. Can be scaled into hundreds of pieces of content using AI based tools, because you can just go through the transcript of each session. You can feed it into Jarvis or any other AI based tool, and you can leverage what comes out of that. For emails, for blog posts for social media, create video outlines, using Jarvis for your YouTube channel.
Right. Photo captions for Instagram, create outlines for Tik TOK videos, who knows what you can do, whatever you want with these tools. And just because the template says email subject lines, it doesn’t mean that you cannot use these as subject lines for Facebook ads or for, for a blog post. So you have to be creative with this, and you have to see Jarvis in any AI tool as what it is.
Just a tool in your overall tool belt. It is not going to save you from doing the work, but it makes a work a lot easier. And let me know if you want to have more insights like this on, on the tools that I use, why I use them and how I think they are useful. And now I think you could make, uh, get benefits from them as well.
I will be happy to hear this tweet at me at I am young. Well, follow me on Tik TOK at I am young call, leave a comment there. I try to be more active on Tik TOK. These days, obviously subscribe to the VSM podcast channel it’s on apple iTunes, Amazon, Spotify, wherever you listen to your podcast, the podcast is probably there.
And then also of course, check out virtual summit mastery.com/book. If you want to learn what goes into a successful virtual summit, I’ve written the best selling book about this, but it’s an Amazon best seller, but still. Um, I have to break because it is a best seller. So that is a very successful book and it is only successful because it breaks down the seven phases of how to run a virtual summit.
And it is I think, a good first entry point into the world of virtual events. So that’s virtual summit, mastery.com. Book. And if you want to see the other podcast episodes, that is VSM podcast.com, just so much for tuning in I’m looking forward to your feedback and I’ll catch you next week. In the next episode.