Let’s talk about virtual events mistakes in this episode.
You probably know that virtual summits are a fantastic way to build your business, build an email list, and get engaged subscribers onto that list to increase your cash flow.
They let you build fantastic relationships with thought leaders in your industry.
However, over the past eight years, I’ve put together countless of those virtual summits and I’ve seen six mistakes that came up over and over again from summits I have attended, from summits I’ve co-organized that I could then help mitigate.
And I don’t want you to make these six virtual events mistakes because any of them can actually kill the success of your virtual summit. And I don’t want you to go through this experience.
Hey, I am Jan Koch, I’m the CEO of Virtual Summit Mastery. And over the past eight years, I’ve brought together 200,000 people on my virtual summits.
I’ve made six figures in brand deals following those virtual events that I’ve worked on.
And in this podcast, I want to break down six mistakes you want to avoid if you put together your virtual event.
You don’t want to make these six mistakes. If you enjoy this video, don’t forget to hit the like, and subscribe tremendously helps the channel and shows the video to more people who want to learn about virtual summits, online events, digital marketing, and all that good stuff.
Let’s dive straight into those six mistakes.
Virtual Events Mistake 1: Rushing Your Summit.
Do not rush your virtual summit. I’ve seen it over and over again. People get excited when they have the idea that they want to run a virtual summit. They hear about all the potential about building that email list and getting two thousand, five thousand, ten thousand subscribers to your email list. Of course, selling hundreds of tickets for the virtual summit.
There is a monetary aspect, in virtual events that is highly, highly attractive. And so they want to launch the virtual summit as quickly as possible, which is a recipe for failure. What you want to do is you want to set a clear strategy for your summit. First, you want to know who the summit is for what transformation they want to go through.
And how you can set your summit apart from the other events happening in your industry. Think about how will attendees remember your virtual event after they’ve been to it? What is it that stood out and that they remember, and that will make them trust in your capabilities so that they want to do business with you after the summit ended?
Virtual Events Mistake 2: No Focus.
Do not work on more than one summit. Edit time. Unless you have a team, you have a very specific process. You’ve done this more than once. If you are running your first retreat event, one summit at a time, it is. Momentum is only built when you constantly execute on your idea. And if you have multiple summits, you’ll find yourself struggling to manage the conversations with speakers across multiple events.
You’ll find yourself struggling getting sponsors. You’ll find yourself distracted in between the strategic, thinking about all those virtual events. Focus on one at a time. That can give you so many results already that you probably don’t even want to execute the second event after the first one is done.
So one event at a time, make it a great one. Do it properly. Give it your all.
And do not distract yourself by executing two events at the same time, it never works.
It doesn’t work. If you launch two online courses at the same time and you’ve never done it before, that’s a recipe for failure.
Virtual Events Mistake 3: Inviting Only Speakers With No Audience.
While you want to have a match of speakers, where you have some A-listers with a super big audience. You want to have some people who are well-established experts and you want to have up-and-comers. The challenge is to mix those people together. If you only have people that don’t have an audience that does not have an engaged email list that does not have an engaged social following those people will have a very hard time driving attendees to your summit and speaker promotion still is one of the most important ways you drive attendees to your summit. And that is how you build your email list.
Don’t forget that if you have speakers that have something amazing to say, and you want them on the summit desperately, and they don’t have an audience, find different ways how you can drive traffic to the website, affiliate marketing, paid traffic. There are some other ideas you can execute as well, but be aware that if your audience cannot come from the speakers, you have to find different sources for your audience.
Virtual Events Mistake 4: Not Having Speaker Cheatsheets.
You want to make it as easy as possible for your speakers to be a part of your summit. They give you their time. It’s their most valuable asset. So what you want to do is prepare a cheat sheet. It can be a PDF, can be a Google doc file can be an email, but give them details about your target audience.
Who is it that they are speaking to at their summit session? What is the intended outcome of their session? What do you as the summit host want your attendees to learn? When they listen to that speaker, what do you want your attendees to learn from that specific speaker?
And then create a cheat sheet for yourself as well, where you list the speaker bio so that you can introduce them properly. And where you list a set of questions that you want to make sure you cover on the summit session. But also if you draw a blank on the summit interview, or if the interview goes into a direction that you don’t really know much about, and you don’t know how to get back on track, You can look at the cheat sheet and you can pick one of those questions to get the interview in the desired direction again.
Virtual Events Mistake 5: The Wrong Technical Platform
Mistake number five, that’s more on the technical side of things. Picking the wrong platform for your virtual summit, hosting a summit on the technical level is rather easy. You build a website, you either embed sessions that are prerecorded, or you do live streams using stream yard or restream or something like that.
And that’s pretty much it. You need an email tool and a little bit of a chat, but you want to list out those requirements before you make the decision of what platform you want to go with. In Virtual Summit Mastery, I usually recommend WordPress, ClickFunnels, and Kartra because they give you the biggest flexibility.
Of course, there are tools like Heysummit, there are tools like vFairs, and there’s Airmeet. There are tons of different platforms that you can go with. And it is really up to you.
The only point that you need to consider is does the platform give me the functionality I need? And then maybe the second point is if you do not follow WordPress, ClickFunnels, Kartra… what is the pricing?
Can I afford that platform? If my summit hits big, if I get like 2000 or 5,000 attendees, how much do I have to pay to execute on their platform? Those are calculations. You want to make way in advance and you want to be very, very clear that those things are part of that summit strategy. If you rush through.
If you’re not clear about the features that you need, you probably pick the wrong platform. And if you’re not clear about what you want, book a time with me in my calendar for a free strategy session.
I’d be more than happy to share my thoughts and give you some free consultation, and some free advice.
Virtual Events Mistake 6: Not Being Hands-On With Your Promotion.
So a virtual event is just like any other digital product. In the end, you brought the speakers together. They need a promotional calendar. They need the swipe copy for the emails and for social updates. You want to give them images. You want to give them the teaser videos.
If you’ve done prerecorded sessions and. In the weeks before the summit, you need to coordinate how that summit is promoted. Again, if the speakers don’t have an audience, you want to have affiliates in place to back that up. You want to have companies in place as promotional partners so that you can tap into their audiences as well.
Maybe you want to guest on podcasts in the weeks and months before the virtual summit, get the word out on as many channels as it makes sense. And as you can manage, if you are not on top of your promotion, the summit will fail because nobody will know about it. And that is obviously the worst-case scenario.
I don’t want you to go through this and if you want to be on the super-safe site, download my Virtual Summit Mastery Cheat Sheet here.
Put in your email address, download the PDF and you will see the seven steps that have proven over the past eight years to put together virtual events that are profitable, build an engaged audience, and set you up with a sustainable business foundation so that you can grow your business for years to come.